I'm Jellyn. Young mother to a toddler boy + baby girl. We are proudly a family-owned small shop. The story behind our brand name is simple: My husband and I decided to name it after our daughter, Aria Giselle. Because I was pregnant with her while creating this brand, the 'hi' is there to be a sense of welcoming her into this beautiful life that we would like to create for her and her brother. We all know that being a mother is the hardest but most rewarding job out there so shout out to those Mother Hustlers for making it happen everyday. We happily sacrifice a lot for our kids but why let your style be one of those things? We should be able to keep something for ourselves.
To the moms who hate diaper bags: I feel you, I hear you – I am you. It was a never ending quest trying to find the perfect one that fit my style. As a young mother, I am very picky about staying on top of the latest trends. We want to look good to feel good, am I right? Eventually, I gave up and settled for one that didn’t appeal to me. So much that I hid it in the storage compartment of the stroller during our outings at all times – not to be seen. As a minimalist, I prefer not to carry as much when it comes to the essentials for my little ones - especially on quick trips out. So what use do I have for carrying a big, bulky, unattractive bag? None. It's too bad that the size bag that was practical for our daily needs was made for kids – yes, those with the colorful designs and cartoon characters, AKA, something you won't see me sporting around. That’s when I knew that there was something missing in the diaper bag market. I dreamt of a bag that was small enough to carry with me at all times but big enough to hold my kids' and my own essentials – all while being stylish and trendy enough for me to be proud to wear.
So I decided to create it.
In 2019, I launched hi,aria with my first bag design, initially named the "On the Run" bag which I recently renamed to "The Original Mini". I thought the new name was fitting considering the fact that the entire brand originated from this first design and quickly became our signature bag in the diaper bag world. As someone who is fueled with creative energy, I didn't want to stop there. I expanded our line with the CLEO and MAIA in 2020, and plan to continue with so much more. My goal with the brand is to constantly grow by creating trendy functional bags that are always adapting to the latest trends so it can last from motherhood and beyond.
Thank you for following us on this wild journey.